Promoting a company on neural networks and AI assistants.
I make sure ChatGPT, Perplexity, Gemini, DeepSeek and other AI assistants know your company and recommend it when clients ask for advice.
01How I work
More and more clients don't search in a search engine — they ask a neural network: “which contractor should I choose”, “where can I order this”, “who is the best in my city”. The AI answers with one or two options — and if your company isn't in the answer, you'll never even see that client.
Visibility in AI assistants (GEO — generative engine optimization) means working with the sources language models use to build their answers: your website, reviews, business directories, media, industry platforms and structured data.
02What's included
- Audit: what AI assistants say about you and your competitors today
- A map of the queries clients use to choose a contractor through AI
- Website preparation: structure, Schema.org markup, answer pages, llms.txt
- Presence on platforms that models trust: maps, directories, reviews, media
- Expert content that AI assistants quote
- Monthly monitoring of mentions in ChatGPT, Perplexity, Gemini, DeepSeek and other assistants
?Questions & answers
What is visibility in AI assistants (GEO)?
It is work aimed at making neural networks — ChatGPT, Perplexity, Gemini, DeepSeek, Claude and others — know your company and name it when answering clients' questions. GEO stands for generative engine optimization.
How is GEO different from SEO?
SEO competes for a place in a search engine's list of links. GEO competes for a place in the AI's ready-made answer, which usually names one to three options. One does not replace the other: AI assistants with web search rely on search indexes, so GEO doesn't work without a solid SEO foundation.
Where do AI assistants get information about companies?
ChatGPT searches through partner providers — according to specialists, largely based on the Bing index. Gemini relies on Google, while DeepSeek and Perplexity search the web when answering. Besides your website, models take into account maps, directories, reviews, media and industry platforms.
What should be done on the website first?
Open the site to search and AI crawlers in robots.txt (OAI-SearchBot, Claude-SearchBot, PerplexityBot, DeepSeekBot, Googlebot and others), add a sitemap.xml, schema.org markup, direct answers to clients' questions, prices, an address and examples of work as text — and get the site indexed by Google, Bing and Yandex.
How quickly do results appear?
Crawlers pick up robots.txt changes within about a day, but appearing in answers depends on how quickly search indexes and external sources are updated. That is why results are measured through monthly monitoring of mentions.